Guides & Tutorials

Increase your skills online and start using the power of the Internet in your advantage. We offer free guides & tutorials on topics such as marketing, SEO, advertising, business management, common mistakes, and more.

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16 Website SEO Musts for a Higher Search Ranking
Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines...
An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how...
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their...
How to Respond to Positive Reviews
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this...
How To Set Up An Online Store
Selling your products and services online rather than in-store means that you need a website with the capability to handle an online store. But while setting up an online store might seem complicated and time-consuming, it’s actually not as difficult as it seems! Where possible, many businesses are moving some–or all–of their products and services online. Have...
How to Perform a Local SEO Audit for Your Business in 12 Steps
Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10...